想讓人觸摸的桃色，為什麽能代表 2024 年？
從 2000 年開始，全球色彩權威機構 PANTONE，每年都會挑選一款顏色來代表當下的時代精神，並推動它席捲各行各業，在全世界流行起來。
顏色成為了情緒的一面鏡子，春夏流行多巴胺，秋冬興起美拉德。
2024 年度代表色，也被 PANTONE 賦予了類似的使命：
最終選出的「柔和桃」是一種溫柔的桃色，如蒲公英般輕盈。
「柔和桃」提醒我們，傾聽自我，享受獨處的寧靜時光。
同時，「柔和桃」也在宇宙中心呼喚著愛，
你想伸出手去觸摸這種顏色，這是我們訊息中非常重要的一部分。
柔和桃也希望喚起人與人之間的包容和同理心，走向一個更加 love & peace 的未來。
為 2024 做出選擇時，我們留意到，擁有充實生活的前提，是在一個強調生產力和成就的世界中，
擁有健康、耐心和力量。
Embrace the Warmth
What is PANTONE 13-1023
Peach Fuzz?
PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.
“
In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.
”
Leatrice Eiseman
Executive Director, Pantone Color Institute™
Behind the scenes of
PANTONE 13-1023
Peach Fuzz
Discover why PANTONE 13-1023 Peach Fuzz
Discover why PANTONE 13-1023 Peach Fuzz became the Pantone Color of the Year 2024, and how to use it in fashion, graphic and multimedia design, and more.
LEARN MORE >
How Does Pantone Select the Pantone Color of the Year?
Get a behind-the-scenes look at how the Pantone Color of the Year is chosen, who decides Pantone Color of the Year, and why the program is so influential.
LEARN MORE >
Motorola
Togetherness at your Fingertips
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Cariuma
These sneakers plant trees.
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Ultrafabrics
A Cozy Warmth
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Enhance Your Life With
PANTONE Color of the Year
  
資料出處：2024年度代表色「柔和桃Peach Fuzz」！這顏色有何意義？為何能代表明年？
資料出處：PANTONE® USA | Color of the Year 2024 / Home
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